Authors: Steve Boam, Nick Downham (Cressbrook Ltd) and contributors include Simon Bricknell, Sajid Khan and Max Pardo-Roques | Published: September 2025
Our analysis suggests that practices can reduce demand pressure whilst improving patient outcomes by addressing seven critical effectiveness challenges.
Our learning points to three fundamental shifts needed: prioritising quality over volume, supporting clinician-led resource control, and revaluing the work of general practice beyond crude productivity measures.
Despite increases in appointment volume, practices aren’t necessarily seeing more people – they’re seeing people more often.
Up to 19% of GP consultations arise from system failures – work created by ineffective processes rather than genuine patient need. For a practice serving 10,000 people, this could account for 5,000 avoidable appointments per year.
A significant proportion of patients loop round and around in practice access systems, creating a compounding effect on practice capacity.
In some cases, high-attending patients achieve a median 33% GP continuity – translating to a median of 11 different GPs over 10 months in large practice examples.
GP follow-up rates can vary by 48% within the same practice – a 2% reduction in unwarranted followup could release thousands of appointments annually.
Up to 60% of same-day appointment requests aren’t actually urgent, yet they’re processed through the same-day access system, creating avoidable scarcity.
Approximately 17% of care navigator contacts can fail to meet the patient’s request at the first attempt, creating avoidable second contacts – often due to incomplete training rather than patient complexity.
Moving beyond appointment productivity to focus on effectiveness, continuity, and patient outcomes. Supporting practices to understand true demand rather than activity volume.
Healthcare costs are to a great extent controlled by the every day decisions of clinicians, not managers. Supporting peer review, decision-making transparency, and professional development to reduce unwarranted variation.
Understanding and supporting different care archetypes – from quick fixes to complex relational care – and measuring success accordingly, rather than applying one-size-fits-all metrics.
seeking to reduce demand pressure whilst improving patient care
looking for data-based approaches to practice efficiency
wanting to support practices with targeted improvement programmes
interested in practical, data-driven solutions
Download your copy today to discover how your practice can move from volume-driven to effectiveness-focused care delivery.
This Thought Paper represents a collaborative effort between Develop Consulting and Cressbrook Ltd, combining Toyota-derived lean methodology with deep healthcare improvement expertise.
Format: PDF | Pages: 17 | Size: [655 KB]
Contact our team to explore how these insights could transform your practice:
Email: info@develop-consulting.co.uk
Phone: 0247 7360164