A Data-Driven Analysis of How GP Practices Can Reduce Workload While Improving Patient Outcomes

Authors: Steve Boam, Nick Downham (Cressbrook Ltd) and contributors include Simon Bricknell, Sajid Khan and Max Pardo-Roques | Published: September 2025

This comprehensive analysis challenges the current focus on appointment volume and access speed, presenting compelling argument that effectiveness should be the primary objective.

Our analysis suggests that practices can reduce demand pressure whilst improving patient outcomes by addressing seven critical effectiveness challenges.

The analysis shows that up to 19% of consultations arise from avoidable system failures, and that focusing on quality over volume can release thousands of appointments per year whilst delivering better care.

Our learning points to three fundamental shifts needed: prioritising quality over volume, supporting clinician-led resource control, and revaluing the work of general practice beyond crude productivity measures.

Key Points in the Paper

The Volume Paradox

Despite increases in appointment volume, practices aren’t necessarily seeing more people – they’re seeing people more often.

Failure Demand Crisis

Up to 19% of GP consultations arise from system failures – work created by ineffective processes rather than genuine patient need. For a practice serving 10,000 people, this could account for 5,000 avoidable appointments per year.

Patient Looping Pattern

A significant proportion of patients loop round and around in practice access systems, creating a compounding effect on practice capacity.

Continuity Breakdown

In some cases, high-attending patients achieve a median 33% GP continuity – translating to a median of 11 different GPs over 10 months in large practice examples.

Clinical Variation Impact

GP follow-up rates can vary by 48% within the same practice – a 2% reduction in unwarranted followup could release thousands of appointments annually.

Same-Day System Inefficiency

Up to 60% of same-day appointment requests aren’t actually urgent, yet they’re processed through the same-day access system, creating avoidable scarcity.

First Contact Resolution Gaps

Approximately 17% of care navigator contacts can fail to meet the patient’s request at the first attempt, creating avoidable second contacts – often due to incomplete training rather than patient complexity.

Three Core Themes for Transformation

1. Quality Over Volume Focus

Moving beyond appointment productivity to focus on effectiveness, continuity, and patient outcomes. Supporting practices to understand true demand rather than activity volume.

2. Clinician-Led

Healthcare costs are to a great extent controlled by the every day decisions of clinicians, not managers. Supporting peer review, decision-making transparency, and professional development to reduce unwarranted variation.

3. Revaluing General Practice Work

Understanding and supporting different care archetypes – from quick fixes to complex relational care – and measuring success accordingly, rather than applying one-size-fits-all metrics.

Who Should Read This

Practice Managers

seeking to reduce demand pressure whilst improving patient care

GPs and Clinical Directors

looking for data-based approaches to practice efficiency

ICB Leaders

wanting to support practices with targeted improvement programmes

Healthcare Improvement Specialists

interested in practical, data-driven solutions

This Paper Draws From

  • Over 15,000 practice improvement sessions delivered over 5+ years
  • Analysis of thousands of appointments across multiple practices
  • Case studies from large, digitally-enabled practices
  • National delivery experience with NHS England’s General Practice Improvement Programme

Download the Full Thought Paper

Download your copy today to discover how your practice can move from volume-driven to effectiveness-focused care delivery.

This Thought Paper represents a collaborative effort between Develop Consulting and Cressbrook Ltd, combining Toyota-derived lean methodology with deep healthcare improvement expertise.

Format: PDF | Pages: 17 | Size: [655 KB]

Want to Discuss Implementation?

Contact our team to explore how these insights could transform your practice:

Email: info@develop-consulting.co.uk
Phone: 0247 7360164

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